|Kräftig is available in Lager or Light|
Kräftig gives you a pure, fresh, and slightly more bitter taste that I believe will attract the "craft beer" drinker. This will give them a good session beer to drink that's not as heavy as the usual ales, porters, or stouts are. This beer is a refreshing change of pace from the three big American Lagers; Budweiser, Coors, and Miller.
Now the bad news. Kräftig is currently only available in St. Louis and Central Missouri. But from what I saw in the first week of it being released, Kräftig and William K Busch Brewing Co should both be very successful in the years to come!