Tuesday, February 12, 2013

Kräftig Lager

Well, there's a new sheriff in town to compete with the big name American beers (Budweiser, Coors, Miller).  Their name, Kräftig (by Wiliam K Busch Brewing Company).  The brewery name may sound familiar because William K. Busch is the great grandson of Adolphus Busch, who obviously is the co-founder of Anheuser-Busch.   Since the Busch family is no longer involved with Anheuser-Busch, William Busch wanted to create a business he could pass on to his children.  You're probably saying "well this is just a Budweiser repeat."  That is not the case at all...

Kräftig is available in Lager or Light
I had the privileged of talking to some of the breweries 6 employees, including William Busch himself.  They told me that they want to bring beer "back to the basics" buy brewing their beer by the German purity law, Reinheitsgebot.  In short, Reinheitsgebot only allows a brewer to use the four basic ingredients required to brew beer; water, barley malt, yeast, and noble hops.  No corn or rice is used in this beer unlike other breweries.

Kräftig gives you a pure, fresh, and slightly more bitter taste that I believe will attract the "craft beer" drinker. This will give them a good session beer to drink that's not as heavy as the usual ales, porters, or stouts are.  This beer is a refreshing change of pace from the three big American Lagers; Budweiser, Coors, and Miller.

Now the bad news.  Kräftig is currently only available in St. Louis and Central Missouri.  But from what I saw in the first week of it being released, Kräftig and William K Busch Brewing Co should both be very successful in the years to come!

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